Pure Storage Extends Market Leadership with New Purity Software and Third Generation All-QLC FlashArray//C

Pure Storage

New Purity enhances file supports and ransomware protection for FlashBlade and FlashArray


Pure Storage (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, announced enhancements to its unified storage portfolio, extending its enterprise storage market leadership by expanding into new markets and verticals. The updates to the flagship Purity software for FlashBlade and FlashArray accelerate Windows applications, deliver ransomware protection across file, block and native cloud-based apps. Pure has also introduced the third generation enterprise-grade QLC flash storage array FlashArray//C to provide enterprises with cost-effective high-capacity solutions and powerful functions.


Four enhancements to Purity for FlashBlade and FlashArray

The latest updates, delivered through Pure’s Evergreen subscription model, further the company’s vision for a Modern Data Experience™. The four key enhancements are:


Enhancement 1: Comprehensive File Portfolio Redefines Performance and Simplicity Across Ever-Broadening Use Cases


Enhancement 2: Comprehensive Ransomware Protection and Security Across File, Block, and Cloud-Based Apps



Enhancement 3: Improved Disaster Recovery with ActiveCluster over Fibre Channel

ActiveCluster™ delivers stretch clustering solutions for critical applications over any fabric to realize zero RPO and zero RTO. ActiveCluster is integrated with Pure1 Cloud Mediator, which removes the need to manage a cumbersome third-site witness and enables a third recovery site to be added anywhere in the world.


Enhancement 4: Breakthrough Tier 1 Application Performance

As the first to market with NVMe over Fabrics, Pure continues to accelerate its market leadership as it delivers an all-NVMe architecture for Flash, Direct Memory Modules, replication, and now support for both NVMe over Fibre Channel and Ethernet. Support for NVMe can reduce application latency by up to 50% by reducing latencies to hundreds of microseconds.


Third-Generation All-QLC FlashArray//C Makes Hybrid Storage Obsolete

Pure continues to set benchmarks in the flash domain with unmatched speeds. Following the new releases of FlashArray//C40 and FlashArray//C60, Pure has launched the all-QLC FlashArray//C with industry-leading speeds. FlashArray//C can replace legacy disks and eliminates hybrid storage arrays of similar capacity on the market to support everything from departments to data center consolidation and meet the needs of environments and deployments of any scale.


According to Ajay Singh, Chief Product Officer, Pure Storage: “Pure is named a leader in the recent Gartner Magic Quadrant for Primary Storage Arrays and positioned highest and farthest in both vectors because we are chipping away at the complexity baked into legacy storage that is simply not designed for the digital age. Our vision for a Modern Data Experience empowers organisations to innovate by providing a dynamic, cloud-based storage experience that is flexible, on-demand, and delivered as code. 


According to Antonio Puccio, Director of SAN Storage, Royal Bank of Canada, and long-term Pure customer: “Pure is always one step ahead of the market and the latest updates to the Purity software across FlashBlade and FlashArray show that we’ve made the right choice for our business. With Pure, we have been able to achieve 100% uptime in our environment, which is critical to our operations. 


Only Pure’s Evergreen™ subscription services come ready with all-inclusive licencing, allowing customers to adopt new innovations without disruption, downtime, or the requirement to re-buy capacity. As part of the Evergreen™ Storage subscription model, these new features require no additional licenses or support costs and ensure zero added complexity. The new features in Purity for FlashArray are available immediately and in 2021Q1 for Purity for FlashBlade.

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